In Wiesbaden, a pilot has started to encourage local shopping: an online portal showcases a wide selection of retailers; orders are then delivered by electric cargobikes. The interesting aspect of this venture is that riders are predominantly in their 50s and 60s.
“They love to ride bikes, it’s healthy,” she says. “Then, we wanted to integrate them in society in a way that gives them a vital role. At Kiezkaufhaus, they are the central interface to the customer. They deliver to your doorstep. The cargo bikes are real eye candy if you see them riding in the streets. Heads turn. It’s kind of cool that seniors drive them, not the typical digital native hipster.”